ONE STITCH CLOSER
Client, GAP, Inc.

One Stitch Closer shares inspiring stories of women everywhere, who by improving their own lives, bring everyone a bit closer to a brighter tomorrow. Bernice's company, Bamboo Bikes trains and hires local women to build high quality, handcrafted bicycles using locally sourced bamboo. Bernice and the women she employs are able to provide a means of transportation to girls who would otherwise be forced to walk miles to get to school.

Marcella Steingart, Director

 

ONE STITCH CLOSER
Client, GAP, Inc.

One Stitch Closer shares inspiring stories of women everywhere, who by improving their own lives, bring everyone a bit closer to a brighter tomorrow. Francesca Kennedy's sandal company helps solve the water crisis in Guatemala while employing local women artisans.

Marcella Steingart, Director

 

WHAT IS WATSON?  
Client, IMB
Ogilvy & Mather, Radical Media

What is Watson? is one of a series of  documentary films for IBM which tells the story of Watson, a super computer, built to compete against the best human contestants on the iconic game show Jeopardy!”

Cannes Gold Lion
Clio Gold Award
Marcella Steingart - Senior Story Producer

COUNT DOWN TO JEOPARDY!
Client, IMB
Ogilvy & Mather, Radical Media

Count Down to Jeopardy is one of a series of  documentary films for IBM which tells the story of Watson, a super computer, built to compete against the best human contestants on the iconic game show Jeopardy!”

Cannes Gold Lion
Clio Gold Award
Marcella Steingart - Senior Story Producer

BANDED TOGETHER
Client, Sears
Young & Rubicam, Radical Media

Banded Together is a scripted web series for Sears' Back to School Campaign hosted by actress and recording star, Selena Gomez.  Each episode features Gomez issuing a challenge to an aspiring group of young performers.

Marcella Steingart - Writer, Director, Producer

PRESCRIBE THE NATION INTERNATIONAL COMMERCIAL TV SPOT
Client:  Vaseline/Unilever
Director: Derek Cianfrance
BBH, Ogilvy New York, Radical Media

Marcella Steingart - Story Producer

The Vaseline Prescribe the Nation Campaign included a series of short documentary films.  These films featured locals from Kodiak, Alaska who shared their stories about using Vaseline Clinical Therapy lotion based on the recommendation of friends and neighbors.  

THE MEN OF KODIAK ALASKA
Marcella Steingart - Story Producer

 

ELINOR & MARGO'S SKIN STORY
Marcella Steingart - Story Producer

KODIAK ALASKA
Marcella Steingart - Story Producer